Powering the Connected Enterprise: BetterWorks and the Salesforce Analytics Platform

At BetterWorks, we’re aiming to create a platform that helps all companies engage, empower and align their workforces through transparent, aspirational goal setting. With only 13% of the workforce actually engaged at work, it’s more important than ever to find new ways for people to value their goals and work on what really matters most. This requires surfacing information in the most simple, accessible and contextual way across platforms so the most critical information is available where you need it.

To deliver on this vision, we’re excited to share that we’ve partnered with Salesforce to bring insights on mission-critical goals to customers within the new Salesforce Analytics Cloud. This integration will allow BetterWorks customers to seamlessly monitor and evaluate progress towards achieving goals across the company in real time, making it easier for enterprises to operate more efficiently and effectively.

This data-driven approach helps managers and executives view their company’s operations at a glance, without leaving the Salesforce platform. The BetterWorks dashboard answers critical business questions our customers might expect, including progress by team or d…


From 3 to 13: BetterWorks returns to Vegas

Around this time last year, I was at HR Tech with my co-founders Di Wu and Paul Reeves. As we walked amidst the booths it was crystal clear what we needed to do: build the best goals platform on the planet. We decided to cut our Vegas stay short, and left that same afternoon for home. We had a platform to build, and there was no time to waste.

This past week, BetterWorks returned to Mandalay Bay. We were no longer walking the aisles; we had a booth of our own (“probably the best booth at the conference” according to one passerby.) We were no longer 3 in number; we had 13 BetterWorkers zealously spreading our message, and were 30 people strong in total. We were no longer dreaming of a goals platform; we had the best goals platform on the planet at our fingertips.

The response from HR Tech attendees was overwhelming. CEOs and operational leaders saw BetterWorks as the way to align their workforces and drive their companies to be operationally excellent. HR executives are elevating themselves to more strategic roles within their companies, and they saw BetterWorks as an absolute necessity for thei…

3 Steps HR Can Take to Drive Performance Management Change

The results are in. Our brains simply aren’t wired to sit back and accept a numerical rating of our performance at work. That’s what researchers from the NeuroLeadership Institute discovered and present in their “how your brain responds to performance rankings” video and article published by strategy + business.

So why haven’t more companies followed Adobe, Gap, Cargill, Microsoft, Juniper and others in killing performance ratings? Mostly because performance management systems are tied to many other enterprise processes and it can be difficult for executives to begin decoupling the pieces. Human resources (HR) can take the lead.

HR professionals have suspected for some time that the way their organizations have been handling performance ratings isn’t working. Corporate Executive Board surveys report that 95 percent of managers are dissatisfied with their performance management systems and 90 percent of HR heads believe they do not yield accurate information.

So how can HR drive innovation—and at the same time destroy performance ratings?

Step One – Present the Physiological Facts

By leveraging the new researc…


The Future of HR: A Q&A With Josh Bersin

In keeping with our BetterWorks tradition of connecting with today’s brightest and most influential thinkers, I recently had the opportunity to speak with Josh Bersin, Principal and Founder of Bersin by Deloitte, to get his perspective about the changing role of human resources (HR), the evolution of goal setting, and the future of performance management.

Matt Hart:  You have been tracking HR initiatives and processes over the years. How important have goals and goal alignment technologies been to companies?

Josh Bersin: Goals are critical to company success, and goal setting isn’t new. Many credit Jack Welch with looking at individual employee performance more closely. We’ve seen a number of software companies introduce cascading goal software, but they haven’t caught on widely because although these goal alignment features have provided an easier way to document goals, there isn’t a good understanding broadly of the value of goals nor how to manage them, and ther…


Personas: Companies Have Imaginary Friends Too

As a product designer, my goal is to create optimal experiences for a wide range of users. The BetterWorks product team works closely with managers, engineers, advisors and customers to assess new features and innovative solutions for driving operational excellence on our goal-setting platform.

But how do I learn enough information about our primary customers to create an interface that delivers the most user friendly experience? The short answer: personas. Personas are an incredibly powerful and relatively new concept. Companies like HubSpot provide tools for creating buyer personas and databases to help administer sales and marketing campaigns. We use personas to inform product design and development decisions.

It’s easy to over design and include too many bells and whistles. Personas help answer important questions, discover pain points, identify challenges, filter priorities, and ensure we are building features that lead to an optimal user experience. Personas are constructed to help the team focus and gain alignment so that design solutions meet specific customer needs. For example, are we creating a design that works just as well on a mobile devic…

Business Meeting in a Cafe

Customer Success Baked In

Helping other people be successful is very rewarding for me. Professionally, it’s really important to me that customers get value from the solutions I help bring to market. And I don’t just mean businesses getting results—which of course is important—but I mean individuals. I want to make sure as many people as possible are benefiting from any solution that I stand behind.

Being in business awhile, I know that building a great product doesn’t guarantee market success. Yet building a great customer experience can. Consider these facts:

A recent Huffington Post headline declares “Customer Service: The New Proactive Marketing.” The article cites statistics from the White House Office of Consumer Affairs that underscore just how important proactive customer service is as part of a revenue-increasing plan:

78 percent of consumers have ended a transaction due to bad service.
Loyal customers are worth up to ten times as much as their first purchase.
The probability of selling to a new customer is 5-20 percent while selling to an existing customer is 60-70 percent.


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