2016 is off to a great start and promises to be one of the  most exciting years for the HR industry. Josh Bersin, Principal and Founder at Bersin by Deloitte, Deloitte Consulting LLP, and one of this year’s Goal Summit speakers, recently released his report, “Predictions for 2016” and an article called, “Feedback Is The Killer App: A New Market and Management Model Emerges.” Both offer some fascinating insights into what changes the HR industry might experience this year. Here’s our take on Bersin’s predictions:

Engagement, culture and feedback should be top business priorities 

Josh Bersin points out that as the job market continues to heat up, employee engagement and retention are becoming even more important. In response, companies are doing more and more to keep their employees happy with amazing perks like free food, unlimited vacation and fancy game rooms. Despite all of this, employee engagement is surprisingly low with only 1/3 of employees actively engaged in their jobs.

Keeping employees engaged is critical because disengaged employees might leave, or even worse, stay as their productivity drops and they bring down the team morale. Luckily, Bersin’s report reveals how and why feedback can bridge the gap between companies and their employees to ultimately help increase engagement. When feedback is flowing in both directions, organizations understand what their employees need to be happy and employees get the feedback they so desperately crave from their managers. More than one-in-three American workers are Millennials and research shows that 42% want weekly feedback on their performance.

At BetterWorks, we couldn’t agree more with this prediction and strongly encourage managers to have regular, constructive conversations with their employees. We also know how difficult this can be, which is why our product makes it easier for managers to view the goals of their employees, see progress and then provide frequent coaching to help their employees succeed.

HR is becoming even more strategic and better aligned with the business

Bersin also predicts that there will be fewer articles this year predicting the “end of HR” as the HR profession continues to evolve and provide more business impact. Through speaking with many companies around the world, he has seen how younger HR leaders are beginning to reinvent what HR is as it becomes more of a strategic partner for the business.

We’ve also seen this among our Fortune 500 clientele. HR leaders are seeking strategic solutions to help their companies operate more efficiently and effectively.

Digital HR products will become easier to use and must fit into the way employees work

Research shows that more than 1.8 billion people now have smartphones and are checking them 8 billion times a day. One of the biggest trends is that people are becoming more mobile and are relying on their phones for work. To keep up with this trend, HR needs to launch apps that are as easy to use as Facebook or Instagram. If new technology is difficult to use, employee adoption will suffer.

We’ve seen this not only across mobile, but also within the wearable industry. BetterWorks mobile and Apple Watch apps support employees and managers who are always on the go, and are used frequently by those seeking work-life integration. Moving HR to mobile devices gives employees the power to access the information they need wherever, whenever.

Tune in next week for part 2, where we’ll recap Josh Bersin’s additional HR predictions for 2016!