I remember my first time. It was awkward and very much the month of February.
I was extremely uncoordinated and, to quote Kamelle Mills or Lauren McHale, I was unconsciously “saying a few prayers to Beyonce.” When it was over with I said that I probably was not going to do it again, but if I did I would only go once or twice more.
A couple weeks later a few colleagues asked if I was ready for the next ride. Then at some point, I signed up for my sixth SoulCycle and bought a ten-day pass to, “save a few bucks.” Somewhere in all of that, I created the #grababike channel in Slack to stay in sync with my colleagues on what classes we were taking, Randall created the #tapitback playlist in Spotify, Ciara began to Shazzam rides, and Lindsay started the whole “who’s your favorite instructor?” debate.
By April, SoulCycle was spiraling out of control. It was becoming a “thing” at BetterWorks – mornings, nights, weekdays, weekends – it didn’t really matter. When Caleb joined BetterWorks, he was easily persuaded to ride with the BetterWorks tribe on his first day of work. Little did he know, it was a special ‘Soul Challenge,’ – a 90-minute journey where Lauren takes you through heaven, hell, and a bunch of other places. SoulCycle unofficially became a part of onboarding at BetterWorks.
Every quarter the New York office comes to town for what is always a productive, fun time with the entire company under one roof – ok, maybe two since we’ve outgrown the days of a single office. But their most recent visit was different. On Monday a meeting request went out to the company to sign up for Tirrell’s Thursday, 5:30pm ride at the Palo Alto studio when the weekly schedule was released at noon. By 1:00pm over 25% of the company was signed up and then things really started to jump off.
#Grababike turned into a recruiting channel with Randall leading the charge to rally all of the BetterWorkers he could to join the ride. Rumor has it, Randall went so far as to lock one of the most unlikely suspects in the bathroom until he agreed to sign up for the ride. At 5:30pm on Thursday, nearly half of the company was clipped in and ready to ride. The energy was off the charts and the camaraderie undeniable as 24 BetterWorkers sweated and danced together on stationary bikes that go absolutely nowhere. Things changed that day – SoulCycle officially become a “thing,” and but a bunch of BetterWorkers became a more united team focused on helping companies and their employees achieve their goals.
Some things need no explanation, but I think this one is easy.